The platform, now under the ownership of billionaire Elon Musk, has faced accusations of promoting anti-Semitism, leading to the departure of influential brands.
By Lot Sunday
X (formerly known as Twitter), has reported a significant surge in user numbers, with more than 10 million new users joining the social media platform in December.
CEO Linda Yaccarino annouced this on X’s official platform on Thursday, marking a notable achievement amid recent challenges.
The revelation comes at a time when X has been grappling with an exodus of advertisers due to concerns related to disinformation and hate speech.
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Despite the departure of major brands like Apple, Disney, IBM, and Lions Gate Entertainment in recent months, X’s user base has experienced substantial growth.
Yaccarino did not provide detailed insights into how many of the new users were paying subscribers or how the numbers compared to an average month.
Nevertheless, the notable increase in user engagement hints at a resilient user community.
The platform, now under the ownership of billionaire Elon Musk, has faced accusations of promoting anti-Semitism, leading to the departure of influential brands.
Elon Musk himself attracted criticism for endorsing content that propagated anti-Jewish sentiments, sparking controversy and further intensifying the scrutiny on the platform.
X has firmly denied allegations of fostering anti-Semitism and took legal action against Media Matters, a liberal activist group, over a report linking major brands’ ads, including Apple, with content promoting Adolf Hitler and the Nazi Party.
The platform described the lawsuit as an effort to counter what it deemed “frivolous” claims and to address concerns raised by critics.
Elon Musk, who acquired Twitter for $44 billion last year, has been vocal in responding to companies leaving the platform. Last week, he accused departing advertisers of attempting to blackmail him and issued a bold statement, telling them to “Go f**k yourself.”
Recent reports from internal company files suggest that X may face a potential loss of up to $75 million in advertising revenue by the end of the year due to declining advertising revenues. Despite these challenges, the platform’s ability to attract a substantial number of new users signals resilience and ongoing relevance in the social media landscape.
As X continues to navigate its path amidst controversies, the surge in user numbers provides a ray of optimism for the platform’s future, showcasing its ability to maintain a strong user base despite external challenges
