Nigerian singer and record producer Augustine Okechukwu, popularly known as Tekno, has partnered with emPawa Africa, the brainchild of musical impresario Mr Eazi, to pave the way for the evolution of African music.
Mr Eazi announced his company’s new milestone via a statement on X, formerly Twitter, on Wednesday.
According to Mr Eazi, the collaboration will see Tekno’s Cartel Music releasing some exciting new tracks through emPawa Africa.
“This phase will see us partnering with African artistes at different stages of their careers, who want to maintain financial and creative freedom,” he stated, “Additionally, they can transition from talent-for-hire to equity participation. It’s a first-of-its-kind deal for afrobeats.”
This groundbreaking collaboration will see Tekno’s Cartel Music releasing fresh and exciting music under the emPawa Africa umbrella. Furthermore, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round.
Mr Eazi emphasized that emPawa Africa has been at the forefront of discovering and nurturing emerging talent across the continent, providing a launchpad for artists to shine on the global stage.
“We have worked with artists such as Joeboy, Major League DJz, Fave, King Promise, Minz, and DJ Neptune, among others,” said Mr Eazi.
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Commenting on the partnership, Tekno said: “This alliance with emPawa will provide an avenue to be a game-changer for the African music industry and a beacon of opportunity for artists.”
The News Agency of Nigeria (NAN) reports that Mr Eazi launched emPawa Africa, a talent incubation initiative, in 2018 to nurture and support up-and-coming artists in Africa.
Tekno joins Grammy-winning music producer Michaël Brun among those who have invested in emPawa. Tekno’s new single is set to be released on Friday, May 24.
